Cardknox To Present Retail Payment Solutions At NRFGateway Guru
Cardknox is excited to be attending this year’s NRF Convention “Retail’s Big Show” this January 15-17th in New York City. Each year, NRF showcases the latest in retail technology to optimize efficiency and the consumer experience. Cardknox understands the important role that the checkout process plays in the shopping experience and the effect it has on customer loyalty. Representatives from the Cardknox team will be at the show to advise merchants and developers in leveraging the latest in payment technology to their advantage.
The buying process begins the moment a customer walks into your establishment and begins browsing. The part of the process that effectively seals the deal, though, is when a customer checks out. Research says that payment efficiency is the key component of closing a sale.
- The percentage of customers to abandon their carts at checkout because the wait time is too long is a staggering 82 percent!
- Customers want convenient ways to pay, and merchants need to keep up with the growing list of options. Aside from physical cards, 84 percent of customers are interested in paying with their phone or smartwatch as well.
- 93 percent of retailers understand that consumers want a broader choice of payment tools, and 80 percent see payments as a clear part of their business strategy. However, over half are holding back on their investment in new technology because of security concerns.
- Customers want to know that their payments information is secure, whether they are shopping in-store or online. For in-store, EMV has been found to reduce fraud by over 54 percent. E-commerce fraud, by contrast, is rising steadily.
Cardknox offers a wide range of solutions geared specifically towards the retail industry:
For online merchants, Cardknox offers unique integrations and intelligent payment routing. Online fraud can be prevented with an advanced fraud scanner that performs dozens of checks in-cart.
For brick and mortar merchants, the Cardknox EMV solution can be easily integrated with POS systems using only a few lines of code. Offering gateway-only or integrated payments with the lowest rates and most aggressive residuals in the industry, the Cardknox solution supports Verifone, PAX, and Ingenico terminals with PCI-validated P2PE.