Next Gen Pharmaceutical POS Systems Focus On The Customer
Now more than ever, businesses are discovering the importance of customer service as a revenue driver. Consumers have numerous options locally and at the touch of their fingers online. Especially in the pharmaceutical industry, it is essential to have a system in place that ensures customer retention and satisfaction. In today’s busy society, the key to customer satisfaction according to research is an effortless customer experience.
Four Needs of The Modern Patient
PwC’s Health Research Institute identified the four specific needs of the modern patient:
- Personalized information and real-time feedback
- Active participation in care and treatment
- Focus on convenience and on-demand services for busy lives
- Value-hunting through comparison shopping
It can be complicated to implement these, so there’s a POS system that automates the entire process. BestRx combines an effective pharmacy management system with premium customer service.
The Challenge
BestRx faced a challenge with their EMV integration. They had an out-of-scope EMV solution, which for most processing providers locks the merchants out of customizing the terminal experience for customers. “The problem was that our software needed to customize terminals to ensure that customers can choose from options, sign for prescriptions and opt into offers,” said Hemal Desai, President of BestRx Pharmacy Solutions. “To revert back to physical paper, or a separate device would hamper the user experience that we worked tirelessly to create.”
They contacted Cardknox, a company specializing in EMV integrations, who was able to design an innovative “pass through” method for them. The pass through method allows a merchant to customize their terminals while still maintaining an out-of-scope EMV solution.
Mark Paley, Director of Partner Sales at Cardknox commented “Our pass through method was a complete breakthrough in the industry. The combination of security, ease and customer service is sure to keep customers in any industry coming back for more.”
Cardknox and BestRx remain the premier providers of simplicity, accessibility and functionality for the pharmaceutical industry.
About Cardknox: Cardknox is a developer-friendly EMV solution that can be integrated with POS systems using only a few lines of code. Offering gateway-only or integrated payments with the lowest rates and most aggressive residuals in the industry, Cardknox serves thousands of customers across every major industry throughout the United States, UK and Canada. The Cardknox solution supports Verifone, PAX, and Ingenico terminals with PCI-validated P2PE. For more information, visit www.Cardknox.com.
About BestRx: BestRx Pharmacy Solutions provides cutting edge software for independent and retail pharmacies at an affordable price. It includes feature-rich and user-friendly products for a fraction of the cost.
