How the Leading Cloud-Based Amusement Software Generates 30%-40% of Revenues from Integrated Payments with CardknoxSabine Konhaeuser
INDUSTRYAll-in-One Cloud-Based Amusement Management Software
CARDKNOX SOLUTIONCardknox Go PayFac-as-a-Service
Aluvii offers payment processing within its web-based software so its amusement park and attraction clients have all the features they need to run their business. As the business took on clients across Canada, Europe, and Australia, it needed the ability to support multiple currencies and a wide range of payment types.
Aluvii was also utilizing multiple payment integrations because it found that no one vendor had all the capabilities it required. The inability to accept multiple currencies and the number of partner relationships made scaling globally a difficult task. Managing the technical complexities of multiple integrations complicated things further. And since Aluvii’s clients accept payments both online and in-person, it needed a partner that could seamlessly integrate payments across sales channels through its browser-based software.
Aluvii chose Cardknox, a leading omnichannel payment gateway, for its flexible payment processing features as well as its competitive rates. At the time of its search for a payment partner, Cardknox was one of the only providers that could integrate with its browser-based software. And the fact that its revenue share was more generous than other payment processors made going with Cardknox an easy decision. The omnichannel capabilities and the ability to accept multiple currencies were also two factors that would enable Aluvii to scale globally.
As the relationship with Cardknox grew, Aluvii’s CEO, Robert Brinton, decided to explore Cardknox’s PayFac-as-a-Service (PFaaS) solution, Cardknox Go, which would allow Aluvii to become a payment facilitator (PayFac). By utilizing Cardknox Go, Aluvii can generate more revenue than with other payment models while maintaining end-to-end control of the merchant onboarding and payment processing experiences. Cardknox Go allows Aluvii to act as a payment facilitator without a large capital investment, and the solution delivers a return on investment in a matter of months.
“Cardknox’s starting point for revenue sharing came in much higher than any of the other payment processors that we spoke with. Embedded payments have become a strategic part of our business, accounting for 30-40% of our overall revenue.”
Cardknox Go Benefits
|Payment Monetization||By sharing in the revenue generated from payments processed on Aluvii’s platform, the company generates an additional income stream that accounts for 30-40% of its overall revenue. These earnings also help offset the cost of subscriptions for its amusement and leisure park clients, making Aluvii’s solution more affordable.|
|Advanced Technology||Cardknox Go offers the latest payment technology, including the ability to securely integrate with browser-based software and accept multiple forms of payments and currencies. With payment integration through Cardknox Go, amusement and attractions visitors even have the ability to enter tips through Aluvii’s online software.|
|More Control of the Customer Experience||Cardknox Go gives Aluvii control over the customer experience from beginning to end. By acting as a PayFac, Aluvii can walk its amusement park and fun center clients through the merchant processing account application process directly. New clients are also onboarded faster and easier than what is typical with other payment models.|
|Omnichannel Payments||As an omnichannel payment solution, Cardknox Go features the ability to process payments both online and in-person. With payment integration across all sales channels, Aluvii’s software delivers the same checkout experience no matter how guests choose to make purchases.|
|Simplified Payment Partnership||Aluvii no longer has to maintain multiple payment partnerships or integrations. Cardknox Go simplifies payment processing by providing all the features Aluvii needs in one solution, including digital wallets, mobile payments, an online customer management portal, and more.|
|White-Glove Customer Service||Aluvii benefits from the dedicated developer and customer support delivered by Cardknox’s in-house customer service team. Personalized support is available via phone, email, and a dedicated Slack channel.|
“Out of all our vendors, Cardknox is the best partnership we have. The Cardknox customer support team is highly responsive and treats our customers with kindness and respect. I would recommend Cardknox to any SaaS company looking to integrate payments into their solution.”
The Bottom Line
Cardknox Go enables Aluvii to maximize its revenue while keeping capital and time investments low. In an industry where user experience is everything, Aluvii enjoys complete control so that it can deliver the best customer experience possible.